B2C (business-to-consumer) SMS messenger marketing automation is a hyper-targeted marketing strategy where businesses communicate directly with their customers via SMS text messages.

The process automates the delivery and scheduling of personalized and engaging TEXT messages to the customers, contributing to stronger customer relationships. This approach helps generate leads, promote products and services, improve customer satisfaction, and ultimately drive growth and ROI for businesses.

It is a highly popular marketing strategy, particularly in e-commerce, to increase conversions and boost customer loyalty.